Content Marketing: An SEO Strategy for Law Firms

Content marketing is now a driving force behind the ‘new SEO’. Since law firms have an extensive knowledge base and copious material to support it, content marketing should be front and center when building search engine optimization (SEO) strategies. Content marketing offers...

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Law Firm Business Models Continue to Evolve

Traditional law firms are undergoing a significant, albeit gradual, shift in their business models, according to a recent article in The Legal Intelligencer. Firms have come to the realization that the ‘one-size-fits-all’ approach of the past 20 years needs to change in...

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