Attorney Marketing Plans
An effective attorney marketing clearly identifies your business goals and creates a structured program to attract new clients. You will want to focus on:
- Competitive positioning through legal specialization
- Legal services offered, prioritized by capabilities and profitability
- "Ideal client" profiles
- The number of new accounts you plan to generate in the next 12 months
- The dollar value of new business you plan to generate in the next 12 months
Specify in detail how and where you plan to develop new accounts:
- Speaking engagements
- Publishing opportunities
- More business from existing clients
- Referral networking (who will you meet with and how often)
- Public Relations (PR) campaigns
- Website and Internet marketing
- Membership organizations
Identify plans to develop new business from current and past clients, including:
- Client entertainment
- Sell more services to existing accounts
- Re-activate former accounts
- Introduce new services, perhaps in response to new legislation
- Identify “at risk” clients who need special attention
Click here to download a sample attorney marketing plan.
The secret to success in legal business development is to NEVER STOP MARKETING!
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