The secret to success in legal business development is to NEVER STOP MARKETING! An attorney marketing plan helps you to
clearly identify your business goals and create a structured program to attract new clients. Be sure to consider:
- Areas of legal specialization
- Legal services offered, based on capabilities & profitability
- Profile of your ideal legal or litigation support client
- Identify the number of new accounts you plan to generate in the next 12 months
- Identify the dollar value of new business you plan to generate in the next 12 months
Specify in detail how and where you plan to develop new accounts:
- Speaking engagements
- Publishing opportunities
- Public Relations (PR) campaigns
- Website marketing
- Referral networking (who will you meet with and how often)
- Membership organizations
Identify plans to develop new business from current and past clients.
- Client entertainment
- Sell more services to existing accounts
- Re-activate former accounts
- Introduce new services, perhaps in response to new legislation
- Identify “at risk” clients who need special attention
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Need Help with Your Legal Marketing and Business Development?
Margaret Grisdela, Author of Courting Your Clients
and Founder of Legal Expert Connections, is available to talk to you about your legal marketing challenges.
Call her toll-free number at 866-417-7025 to get some immediate
ideas that will help you generate new clients.
