Attorney Rainmaking

Business development in the legal market carries an aura of mystery when referred to as "rainmaking." At Legal Expert Connections, we actually translate the process of acquiring new clients into the six simple steps of our CLIENT Rainmaking^TM methodology:

1. Create a marketing plan
2. Launch your plan
3. Inspect the results of your attorney marketing plan
4. Educate yourself and your legal audience on industry challenges
5. Nurture your leads to turn prospects into clients
6. Team with your new clients to build long-term trust

The first step we take in working with a client is to ask a series of questions intended to help you clearly establish the goals and objectives for your legal or litigation support practice. These questions include:

1. Who do you want to serve?
2. What services do you want to offer?
3. Where do you want to practice geographically?
4. When do you want to achieve my goals?
5. Why should a client choose your firm over the competition?
6. How much is your promotional budget?

"Who" you choose to serve and "when" you want to achieve your goals are particularly important success factors. Your answers to these questions will help us determine the objective methods required to address the other questions. Additional considerations include the amount of money you want to earn annually, the number of hours you want to work and your lifestyle choices.

Call us for help with your rainmaking goals

Margaret Grisdela, Author of Courting Your Clients and Founder of Legal Expert Connections, is available to talk to you about your legal marketing challenges. Call her toll-free number at 866-417-7025 to get some immediate ideas that will help you generate new clients.

Click here to download a sample template of an attorney marketing plan.