Business development in the legal market carries an aura of mystery when referred to as "rainmaking."
You can actually translate the process of acquiring new clients into the six simple steps
of our
CLIENT RainmakingTM methodology:
- Create a marketing plan
- Launch your plan
- Inspect the results of your attorney marketing plan
- Educate yourself and your legal audience on industry challenges
- Nurture your leads to turn prospects into clients
- Team with your new clients to build long-term trust
The first step is to ask yourself a series of questions intended to help you clearly establish the goals and objectives for your legal
or litigation support practice. These questions include:
- Who do I want to serve?
- What services do I want to offer?
- Where do I want to practice geographically?
- When do I want to achieve my goals?
- Why should a client choose my firm over the competition?
- How much is my promotional budget?
"Who" you choose to serve and "when" you want to achieve your goals are particularly important success factors.
Your answers to these questions will determine the objective methods required to address the other questions. Additional considerations
include the amount of money you want to earn annually, the number of hours you want to work and your lifestyle choices.
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Need Help with Your Legal Marketing and Business Development?
Margaret Grisdela, Author of Courting Your Clients
and Founder of Legal Expert Connections, is available to talk to you about your legal marketing challenges.
Call her toll-free number at 866-417-7025 to get some immediate
ideas that will help you generate new clients.
Click here to download a sample template of an attorney marketing plan.
