Florida CLE Training Programs
Legal Expert Connections is a legal marketing agency, serving law firms and forensic experts across the U.S. and internationally.
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Marketing & Business Development CLE Training Seminars
Taught by Margaret Grisdela
President, Legal Expert Connections, Inc.
Author, Courting Your Clients: The Essential Guide to Legal Marketing |
Florida bar associations, sections, and law firms can now schedule a FREE 50-minute CLE program at a mutually convenient time and location. We currently offer 3 seminars designed to help attorneys attract more clients by competing effectively in Florida's fast-paced legal market. Choose from (click on a title below for full details):
These 50 minute seminars are invaluable for attorneys at every stage of their career, including new associates, solo practitioners, attorneys with mid-sized firms, and partners of larger firms.
Legal Marketing in a Sideways Economy
Florida Bar approved for 1 credit including 1 ethics credit.
Course Description: This course will teach attorneys how to stretch their marketing budget in today’s challenging economic climate. The following topics will be covered:
- Social media: how to determine what is right for your law firm
- Marketing to current clients is the best source of new revenue in the short run
- Referral networks: how to prioritize and schedule contacts for new lead generation
- Legal directories: where and how to get listed online
- Internet marketing tips to drive qualified prospects to your law firm web site
- How to get speaking and publishing opportunities from your organizational memberships
The session will also reference relevant advertising guidelines of The Florida Bar, including how to meet compliance requirements.
Cross-Sell and Up-Sell Techniques to Expand Your Law Practice
Florida Bar approved for 1 credit.
Course Description: This course will teach attorneys how to expand their current relationship with existing clients through the use of cross-sell and up-sell legal marketing techniques. Topics will include:
- Definition of cross-selling and up-selling, including examples
- How to identify the best time to introduce clients to additional services
- When to bundle legal services
- What to say when talking to clients about expanded services
- Finding the right balance between value to the client and revenue to the firm
The session will also reference relevant advertising guidelines of The Florida Bar, including how to meet compliance requirements.
Rainmaking: 10 Steps to Build your Law Practice
Florida Bar approved for 1 credit.
Course Description: This course will teach attorneys the basic steps needed to create their own personalized attorney marketing plan. The law firm marketing techniques outlined below will each be covered, including recommendations on how to build substantive and compliant marketing campaigns.
- Speaking engagements
- Bylined article publishing
- Current client development
- Internet marketing (web sites, blogs, online ads)
- Referral networks
- Collateral materials
- Direct mail
- Client seminars
- Advertising (print and online)
- Public relations
The session will also reference The Florida Bar’s advertising guidelines, including how to meet compliance requirements.
Hidden Assets: Finding more Business in your Law Firm's Client List
Florida Bar approved for 1 credit.
Course Description: A law firm's current and past clients are the #1 source for new revenue. Attendees will learn how to implement simple marketing strategies designed to generate new business fast.
- How to segment your client list to find the best new business opportunities
- The value of taking a client to lunch “off the clock”
- Cross-sell and up-sell techniques: secrets from the direct marketing world
- The importance of identifying “at risk” accounts
- What to say when you ask for the business
The session will also reference relevant advertising guidelines of The Florida Bar, including how to meet compliance requirements.
Internet Marketing for Lawyers – You Must be Present to Win
Florida Bar approved for 1 credit.
Course description: The Internet is a 24/7 sales machine available to every attorney who knows how to tap its potential. Attendees will learn "best practices" in law firm website and Internet marketing techniques, designed to attract qualified prospects to your digital doorway.
- How to make your web site speak to the search engines
- The importance of keywords in your web site content
- Steps to turn web site visitors into clients
- Google AdWords: how to build an online ad campaign
- Best practices in legal blogging
The session will also reference The Florida Bar’s advertising guidelines, including how to meet compliance requirements.
How to Market Your Debt Collection or Bankruptcy Practice
Florida Bar approved for 1 credit.
Course Description: This course will teach attorneys how to compete effectively and ethically in the marketing of debt collection and bankruptcy services to consumers.
- How to maximize website performance to attract qualified prospects.
- How to advertise online with Google AdWords
- Best practices: how leading firm’s are attracting clients online or offline
- Avoiding loan modification and foreclosure rescue scams
- Review of The Florida Bar’s Ethics Alert on “Providing Legal Services to Distressed Homeowners”
The session will also reference other relevant advertising guidelines of The Florida Bar.
About the Speaker: Margaret Grisdela is the President and Founder of Legal Expert Connections, Inc., a Florida marketing agency concentrating in business development in the legal and litigation markets. She is the author of the legal marketing book “Courting Your Clients: The Essential Guide to Legal Marketing.” The firm offers business development seminars and customized marketing programs for a wide variety of law firms, attorneys, forensic accountants and experts. Ms. Grisdela is 2008 Co-Chair of the Legal Marketing Association, South Florida City Group. She holds a B.A. from Wayne State University and an MBA in Finance from The George Washington University.
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