Business Development Training
Today attorneys, practice groups, experts and law firms must hone their business development skills in order to survive. In fact, this is happening at an accelerating pace.
Dont't let your competitors go after your market. ALM Research reports that law firm business development budgets increased at rates exceeding 20% in 2007, while marketing budgets grew at a slightly slower pace. Among the largest U.S. law firms, combined spending for these two areas averaged 1.2 percent of gross revenues. (April 17, 2008)
We can teach your attorneys the necessary business development techniques, applied using a strategic marketing approach, to generate more business from current clients and develop new accounts. We can also help you implement your customized business development program. Our focus is on positioning your firm as an expert in your field of specialized legal knowledge. Legal Expert Connections offers "Courting Your Clients" business development training and implementation services that emphasize:
- Building your referral network
- Maximizing your benefits from membership organizations
- Auditing your current marketing efforts to identify new lead generation techniques
- Getting speaking engagements
- Arranging publishing opportunities
- Internet marketing
- Legal directories
- Web-optimized public relations
- A full range of other integrated marketing techniques
We can help you prepare a targeted marketing or business development campaign for your law firm or litigation support practice.
Let's talk about your legal marketing and business development
Margaret Grisdela, Author of Courting Your Clients and Founder of Legal Expert Connections, is available to talk to you about your legal or expert witness marketing challenges. Call her toll-free number at 866-417-7025 to get some immediate ideas that will help you generate new clients. |