Competitive Intelligence

Ignore the competition at your own financial peril. Almost 1 million of your fellow attorneys are searching for new business, including the business you want for yourself. Do not let them steal your clients, lure your best prospects or steal your employees.

Here are six basic questions we use to help you analyze your competition. We analyze the results with you to identify the unique dynamics of your competitive environment.

1. Who are your top 5 competitors?
2. What are your competitors’ strengths and weaknesses? What is your best advantage?
3. When is the best time to launch a competitive campaign?
4. Where is the gap in the market that your competitors may be overlooking?
5. Why do prospects choose you over the competition? What is your success rate when you go head-to-head with the competition?
6. How can you further differentiate your services from the competition?

We know how to search news databases to compare your press coverage to that of your competitors. Let us help you prepare a competitive intelligence program for your law firm or litigation support practice.

Need Help with Your Legal Marketing and Business Development?

Margaret Grisdela, Author of Courting Your Clients and Founder of Legal Expert Connections, is available to talk to you about your legal marketing challenges. Call her toll-free number at 866-417-7025 to get some immediate ideas that will help you generate new clients.