|
Newsletters and Enewsletters for Law Firm Marketing
A periodic newsletter or enewsletter can educate your clients on industry trends, pending legislation or best practices.
A “Client Alert” can be used when breaking news warrants a special single-topic issue that will help your client or prospect save money,
avoid litigation or protect their business from a potential threat.
A regular newsletter is a great way to demonstrate your industry knowledge, deliver real value to your readers
and reinforce your customer service commitment. They also work well in your efforts to convert prospects to clients, since prospects can
use your newsletter as a way to become more familiar with your firm, individual attorneys and your subject matter.
Maintain an attractive, consistent appearance across your newsletter and other marketing pieces. Your law firm logo, color scheme
and graphical style reinforce your attention to detail and commitment to quality. Invest in some graphic design services to add professional polish.
Determine in advance how much postage will cost you, since this will vary considerably with the physical size and weight of your mailing.
High volume mailings may warrant the use of a direct mail house, which will help you understand production and postage pricing options
for a successful outcome.
BUY THE BOOK:
Courting Your Clients:
The Essential Guide to Legal Marketing
If you like the quality of our legal marketing resources, chances are you will love the business development
methodology contained in the book.
Discover what works best for attorney marketing, as well as the
Top 10 Legal Marketing
Mistakes to avoid.
All this for just $24.95 plus shipping. Why wait?
Click here now to get your copy of
Courting Your
Clients.
Need Help with Your Legal Marketing and Business Development?
Margaret Grisdela, Author of Courting Your Clients
and Founder of Legal Expert Connections, is
available to talk to you about your legal marketing challenges.
Call her toll-free number at 866-417-7025 to get some immediate
ideas that will help you generate new clients.
Click here to download a sample template of an attorney marketing plan.
|
