Email Marketing & Enewsletters

A periodic newsletter or enewsletter can educate your clients on industry trends, pending legislation or best practices. A “Client Alert” can be used when breaking news warrants a special single-topic issue that will help your client or prospect save money, avoid litigation or protect their business from a potential threat.

A regular newsletter is a great way to demonstrate your industry knowledge, deliver real value to your readers and reinforce your customer service commitment. They also work well in your efforts to convert prospects to clients, since prospects can use your newsletter as a way to become more familiar with your firm, individual attorneys and your subject matter.

Let us help you create a newsletter in print and/or electronic format as part of your client retention program. we will work with you to maintain an attractive, consistent appearance across your newsletter and other marketing pieces. Your law firm logo, color scheme and graphical style will reinforce your attention to detail and commitment to quality. We will show you how to invest in some graphic design services to add professional polish.

We will help you determine in advance how much postage will cost, since this will vary considerably with the physical size and weight of your mailing. High volume mailings may warrant the special handling.

Need Help with Your Legal Marketing and Business Development?

Margaret Grisdela, Author of Courting Your Clients and Founder of Legal Expert Connections, is available to talk to you about your legal marketing challenges. Call her toll-free number at 866-417-7025 to get some immediate ideas that will help you generate new clients.