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Internet Marketing for Law Firms and Experts
Internet marketing is now a "must have" component of an integrated business development program
for law firms and litigation support practices. The effectiveness of your website,
Google ads and search engine optimization (SEO) can make or break new law
firm business opportunities.
Internet-savvy legal marketers know the importance of maximizing your online visibility. Over 150 million active U.S. Internet users
(aged 15 and over) turn to the web every day for the answers to 213 million questions, according
to comScore Networks data compiled by Search Engine Watch.
The percentage of consumers who use the Internet to locate legal services has almost tripled to 27% in 2006 from 10% in 2000,
according to a September 2006 survey for Lawyers.com conducted by Harris Interactive.
Business purchasers of legal services also turn to the Internet with increasing frequency to identify suitable law firms and attorneys.
Almost two-thirds of legal service buyers used the Internet to locate outside legal counsel, according to a January 2001 survey by FGI Research.
Other interesting findings are that while more than four-fifths of corporate counsel go directly to a law firm’s website to learn about the firm,
a surprising number also rely on search engines and portals for targeted searches that let them screen law firms and build short lists fast.
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Courting Your Clients: The Essential Guide to Legal Marketing
If you like the quality of our legal marketing resources, chances are you will love the business development methodology contained in the book.
Discover what works best for attorney marketing, as well as the
Top 10 Legal Marketing Mistakes to avoid.
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Courting Your Clients.
Need Help with Your Legal Marketing and Business Development?
Margaret Grisdela, Author of Courting Your Clients
and Founder of Legal Expert Connections, is available to talk to you about your legal marketing challenges.
Call her toll-free number at 866-417-7025 to get some immediate
ideas that will help you generate new clients.
Click here to download a sample template of an attorney marketing plan.
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