Direct Mail for Law Firms, Attorneys and
Litigation Support

Law firm direct mail is an excellent way to get your legal services message to the right audience at the right time. Attorney newsletters, client alerts, white papers, personalized letters, copies of articles and other educational marketing pieces all contribute to building a trusted relationship with your law firm clients and prospects.

The primary components in a successful law firm direct mail campaign include:

  • Mailing list acquisition
  • Copywriting services
  • Direct mail production
  • Mail merge and personalization
  • Campaign analysis

We can assist you in all aspects of attorney direct mail, including copywriting, graphic design, mail merge, production and postal distribution. Free up your in-house resources to focus on law firm marketing and business development strategy.

The list is a crucial component in your direct mail campaign. Chances are that you are using your client and/or prospect list. If so, we can help you clean up the list prior to mailing. Misspellings can be corrected, duplicate records will be marked for deletion, missing zip codes will be completed and other quality factors will be reviewed.

If you need a new list, we can help you acquire an existing list or do the research needed to compile a custom list devoted exclusively to your business development effort. If you are an expert trying to reach attorneys, we can research federal and state court dockets to build a list of lead plaintiff and defense attorneys in cases where your expert services may be required.

The marketing return on investment (ROI) for your legal direct mail campaigns will improve as you focus on a well-defined audience. Response rates will increase when industry-specific promotional copy in direct mail letters address key areas of concern facing a prospect.

We can even check with your state bar association before conducting any direct mail campaign for your law practice, to assist you in state bar compliance.

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Courting Your Clients: The Essential Guide to Legal Marketing

If you like the quality of our legal marketing resources, chances are you will love the business development methodology contained in the book. Discover what works best for attorney marketing, as well as the Top 10 Legal Marketing Mistakes to avoid. All this for just $24.95 plus shipping. Why wait? Click here now to get your copy of Courting Your Clients.

Need Help with Your Legal Marketing and Business Development?

Margaret Grisdela, Author of Courting Your Clients and Founder of Legal Expert Connections, is available to talk to you about your legal marketing challenges. Call her toll-free number at 866-417-7025 to get some immediate ideas that will help you generate new clients.

Click here to download a sample template of an attorney marketing plan.

Email The Rainmaking Lady a Business Development Question

SERVICES:
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Legal Marketing Audit
Attorney Rainmaking
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Law Firm Direct Mail
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Enewsletter
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Learn more about our Law Firm Marketing and Expert Marketing Services

Attorney Marketing Plan / Legal Marketing Audit / Attorney Rainmaking
Business Development / Speaking Engagements / Publishing Opportunities
Expert Witness Marketing / Litigation Support / Law Firm Brochure
Law Firm Direct Mail / Legal Public Relations / Legal Press Kit / Legal Press Release
CLE Seminars / Internet Marketing / Google and Yahoo! Law Firm Ads
Lawyer Pitch Book / Law Firm or Customer Satisfaction Survey / Legal Events
Enewsletter / Law Firm Website / Client Development / PowerPoint Presentations
Marketing to Attorneys / Competitive Intelligence / Lawyer Sales Training / Site Map


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2385 Executive Center Drive, #100 / Boca Raton, FL 33431 / 866-417-7025 Toll-Free
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