Direct Mail Campaigns

Law firm direct mail is an excellent way to get your legal services message to the right audience at the right time. Attorney newsletters, client alerts, white papers, personalized letters, copies of articles and other educational marketing pieces all contribute to building a trusted relationship with your law firm clients and prospects.

The primary components in a successful law firm direct mail campaign include:

• Mailing list acquisition
• Copywriting services
• Collateral development (i.e., brochures or inserts)
• Direct mail production
• Mail merge and personalization
• Campaign analysis

We can assist you in all aspects of attorney direct mail, including copywriting, graphic design, mail merge, production and postal distribution. Free up your in-house resources to focus on law firm marketing and business development strategy.

The list is a crucial component in your direct mail campaign. Chances are that you are using your client and/or prospect list. If so, we can help you clean up the list prior to mailing. Misspellings can be corrected, duplicate records will be marked for deletion, missing zip codes will be completed and other quality factors will be reviewed.

If you need a new list, we can help you acquire an existing list or do the research needed to compile a custom list devoted exclusively to your business development effort. If you are an expert trying to reach attorneys, we can research federal and state court dockets to build a list of lead plaintiff and defense attorneys in cases where your expert services may be required.

The marketing return on investment (ROI) for your legal direct mail campaigns will improve as you focus on a well-defined audience. Response rates will increase when industry-specific promotional copy in direct mail letters address key areas of concern facing a prospect.

We can even check with your state bar association before conducting any direct mail campaign for your law practice, to assist you in state bar compliance.

Increasing your Business is our Business: Call for Details

Experienced legal marketing professionals are standing by to assist you. Contact us by telephone toll-free at 1-866-417-7025 or by email at info@legalexpertconnections.com. Learn how easy and affordable it can be to achieve your law firm marketing and expert witness marketing goals. We work on a flexible project or retainer basis, depending on your marketing and business development needs. Your satisfaction is guaranteed.

Read More about Law Firm Marketing and Litigation Support Marketing Services

In addition to direct mail services, we offer a full range of legal marketing services. Click on one of the following links to learn more about Courting Your Clients™ books and seminars, attorney marketing plans, Internet marketing, law firm web site development, law firm brochures, or expert witness marketing. Click here for a complete list of law firm marketing services.