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Direct Mail for Law Firms, Attorneys and
Litigation Support
Law firm direct mail is an excellent way to get your legal services message to the right audience at the right time.
Attorney newsletters, client alerts, white papers, personalized letters, copies of
articles and other educational marketing pieces all contribute to building a
trusted relationship with your law firm clients and prospects.
The primary components in a successful law firm direct mail campaign include:
- Mailing list acquisition
- Copywriting services
- Direct mail production
- Mail merge and personalization
- Campaign analysis
We can assist you in all aspects of attorney direct mail, including copywriting, graphic design, mail merge, production and
postal distribution. Free up your in-house resources to focus on law firm marketing and business development
strategy.
The list is a crucial component in your direct mail campaign. Chances are that you are using your client and/or prospect list.
If so, we can help you clean up the list prior to mailing. Misspellings can be corrected, duplicate records will be marked for
deletion, missing zip codes will be completed and other quality factors will be reviewed.
If you need a new list, we can help you acquire an existing list or do the research needed to compile a custom list
devoted exclusively to your business development effort. If you are an expert trying to reach attorneys, we can research
federal and state court dockets to build a list of lead plaintiff and defense attorneys in cases where your expert services
may be required.
The marketing return on investment (ROI) for your legal direct mail campaigns will improve as you focus
on a well-defined audience. Response rates will increase when industry-specific promotional copy in
direct mail letters address key areas of concern facing a prospect.
We can even check with your state bar association before conducting any direct mail campaign
for your law practice, to assist you in state bar compliance.
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Courting Your Clients: The Essential Guide to Legal Marketing
If you like the quality of our legal marketing resources, chances are you will love the business development methodology contained in the book.
Discover what works best for attorney marketing, as well as the
Top 10 Legal Marketing Mistakes to avoid.
All this for just $24.95 plus shipping. Why wait?
Click here now to get your copy of
Courting Your Clients.
Need Help with Your Legal Marketing and Business Development?
Margaret Grisdela, Author of Courting Your Clients
and Founder of Legal Expert Connections, is available to talk to you about your legal marketing challenges.
Call her toll-free number at 866-417-7025 to get some immediate
ideas that will help you generate new clients.
Click here to download a sample template of an attorney marketing plan.
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