Law Firm Client Satisfaction Survey

Conducting a client satisfaction survey periodically – at least once a year – is a great way to reinforce strong law firm client relations. We can help you create a survey program for your law firm that collects the information you need at a cost you can afford.

Here are several ways we can help you conduct a law firm survey:

• In-person surveys are recommended for your best clients because they reinforce the importance of the client to the law firm.
  
  
• Internet based surveys are becoming increasingly popular, due to the convenience of online response forms and the immediate electronic availability of respondent data. If your firm serves a large number of accounts, consider an Internet survey for the 80% of accounts that generate 20% of your revenue.
  
  
• Traditional paper-based surveys can be circulated by mail. These tend to be cumbersome because of the tedious data entry requirements.
  
  
• Telephone surveys conducted by an independent third party offer a value-added benefit of having a qualified interviewer probe for subtle differences in satisfaction levels.

Your survey does not have to be long, but it should encourage a variety of question types. We can help you determine the approach that works best for your law firm.

Survey results will provide you with important insights into your areas of strength and weakness. Your initial survey can serve as a "benchmark" for measuring future improvement. 

Need Help with Your Legal Marketing and Business Development?

Margaret Grisdela, Author of Courting Your Clients and Founder of Legal Expert Connections, is available to talk to you about your legal marketing challenges. Call her toll-free number at 866-417-7025 to get some immediate ideas that will help you generate new clients.