|
Law Firm Client Satisfaction Survey
Conducting a client satisfaction survey periodically – at least once a year – is a great way to reinforce strong law firm client relations.
There are several ways to conduct a law firm survey:
- In-person surveys are recommended for your best clients because they reinforce the importance of the client to the law firm.
- Internet based surveys are becoming increasingly popular, due to the convenience of online response forms and the immediate
electronic availability of respondent data. If your firm serves a large number of accounts, consider an Internet survey for the 80% of
accounts that generate 20% of your revenue.
- Traditional paper-based surveys can be circulated by mail. These tend to be cumbersome because of the tedious
data entry requirements.
- Telephone surveys conducted by an independent third party offer a value-added benefit of having a qualified interviewer probe for
subtle differences in satisfaction levels.
Your survey does not have to be long, but it should encourage a variety of
question types. We can help you determine the approach that works best for your law firm.
Survey results will provide you with important insights into your areas of
strength and weakness. Your initial survey can serve as a "benchmark" for
measuring future improvement.
BUY THE BOOK:
Courting Your Clients:
The Essential Guide to Legal Marketing
If you like the quality of our legal marketing resources, chances are you will love the business development
methodology contained in the book.
Discover what works best for attorney marketing, as well as the
Top 10 Legal Marketing
Mistakes to avoid.
All this for just $24.95 plus shipping. Why wait?
Click here now to get your copy of
Courting Your
Clients.
Need Help with Your Legal Marketing and Business Development?
Margaret Grisdela, Author of Courting Your Clients
and Founder of Legal Expert Connections, is
available to talk to you about your legal marketing challenges.
Call her toll-free number at 866-417-7025 to get some immediate
ideas that will help you generate new clients.
Click here to download a sample template of an attorney marketing plan.
|
