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Legal, Law Firm and Lawyer Pitch Book
A law firm pitch book is frequently required to respond to a "Request for Proposal" (RFP) or to make a presentation to a
prospective law firm client. While the contents of the pitch book will vary, standard sections include:
- Law firm introduction and history
- Information on law firm practice groups
- Law firm client list
- Attorney biographies
- Law firm and attorney industry expertise
- Responses to specific questions required by the RFP
Before you turn your attention to writing a voluminous pitch book, spend some time thinking about your strategic approach to serving
this prospective new account. Many General Counsel encourage attorneys to schedule a preliminary meeting with the firm prior to writing the pitch book,
in an effort to understand the internal and industry challenges being faced by the client.
Listen more than you talk during these meetings.
The General Counsel is likely to select a firm on the basis of many factors before price. GCs are frequently willing to pay
a high
hourly rate if the
law firm delivers the right solution and mindset. While corporations are under increasing price pressure, an attorney or law firm who proposes
a solution that will avoid litigation or settle an established dispute quickly may help the firm save money, even if their hourly billing rates are high.
Look for ways you can partner with your client to achieve mutual success.
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Click here to download a sample template of an attorney marketing plan.
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