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Special Events for Law Firm Marketing
Holding a private seminar on a newsworthy topic is a great way to generate leads. You will be able to demonstrate your
subject expertise to highly qualified prospects whom you carefully select.
Consider partnering with a non-competitive service provider, depending on the topic and format. Just keep in mind that your control over the event decreases in
proportion to the number of sponsoring firms involved. The benefit comes if they can help you generate attendance.
Attention to detail is essential in planning a successful event. Pay special attention to:
- Event speakers
- Facilities
- Attendee list and invitations
- Hand-out materials
- Follow-up efforts to convert attendees to clients
A "Client Appreciation Party" is another popular way to celebrate your client relationships. Consider inviting
law firm clients, prospects,
partners and staff for a annual party at a local museum, park or sporting event. Design a program that will appeal to men and women of all ages.
Have a photographer on hand to capture the fun and create memories for your law firm newsletter.
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