If you want to get ink, you need to make it easy for reporters to reach your
law firm. A popular way to make an initial introduction
is to create a "media kit" with key information about your law
firm and leading attorneys. A media kit is generally a two-pocket portfolio that includes key facts
and figures about your law firm, named partners and your primary legal practice areas. Some
law firms put their media kit on a CD, but this is optional.
Your law firm media kit should include the following basic items:
One page law firm fact sheet
Single sheet biography for each named partner or key player
Glossy head shot for each firm leader
Frequently Asked Questions about the firm
Copies of press clippings
Targeted list of article ideas
You will want to create and distribute your media kit to leading editors and reporters in your
legal or litigation support field. Let them know they can call on you at any time when breaking news creates a need for your legal expertise.
We can help you prepare or update your personalized legal and litigation support press kits.
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