Ten Most Common Marketing Mistakes
Margaret Grisdela
Here are the most common marketing errors made by law firms, attorneys, lawyers and experts. Avoid these and you will be on your way to a successful legal business development program.
- Market sporadically without a plan
- Fail to differentiate yourself from the competition
- Terminate a long-term marketing program after one campaign
- Lose touch with qualified new prospects
- Abandon your marketing efforts when you get busy
- Overlook valuable speaking and publishing opportunities
- Waste too much time talking to other attorneys
- Focus on only one or two marketing channels without a fully integrated program
- Limit PR to the announcement of new hires
- Ignore state bar guidelines on attorney advertising
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