| Law Firm Marketing for Mid-Sized Firms
A mid-sized law firm is defined as one with 25 to 250 attorneys. Research by Legal Marketing Association members indicates that, on average, most law firms do not create an in-house maketing department until they reach a critical mass of 25-30 attorneys. During this transition period, many firms rely on the already busy Office Manager to fulfill strategic marketing functions.
Lack of a well-defined marketing program can leave a mid-sized law firm in an uncompetitive position. Some firms do not have the ability to create a coordinated set of professional collateral materials (brochures, presentation packets, etc.) or client retention programs. Other mid-sized firms either fail to position themselves in their market properly or spend limited marketing dollars inappropriately.
Now mid-sized firms can turn to Legal Expert Connections as an outsourced marketing solution, available to supplement internal resources. Our law firm marketing services for mid-sized firms include:
- Law firm brochures
- Attorney marketing plans
- Client retention campaigns
- Account profitability analysis
- Up-sell and cross-sell opportunities
- Law firm websites
- Business development training
Call us toll-free at 1-866-417-7025 to discuss your marketing needs. Working together, we can develop a law firm marketing program that meets your budget and your strategic objectives.
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