News

New Insurance Defense Marketing E-Book Gives Law Firms Insight on How to Become Panel Counsel
December 4, 2013

A new “Insurance Defense Marketing E-book,” published by the legal marketing agency of Legal Expert Connections, Inc., provides insurance defense lawyers with guidance on how to get named as panel counsel on additional insurance company panels.

The free 18-page E-book, available in PDF format, helps managing partners and practice group leaders plan for the 2014 legal marketing cycle. While getting a personal introduction to a panel manager is the ideal point of entry to a panel, the E-book explains that personal relationships are increasingly being replaced or supplemented with a panel counsel application process. Read the full news release.