Writing an article is an excellent investment of your time, especially if the thought of making a speech causes you to break out in a cold sweat.
"Speaking" on paper is an ideal alternative.
First, select your topic. Your can gain rapid visibility by focusing on subjects that challenge the status quo. Consider topics on pending or newly adopted legislation, controversial industry trends, standards-setting activities or similar issues that your audience needs to understand in order to protect their business or family.
Second, spend some time researching current literature to identify the best "angle" for your article. Think of the challenges facing your intended audience, and structure your article to offer helpful legal insight into these issues.
Third, determine the format that works best for the material you intend to cover. Here are a few article formats proven to capture audience attention:
- Top 5 reasons to …
- 10 mistakes to avoid …
- 7 steps to achieve …
- The pros and cons of …
- An interview with …
If writing is not your strong suit, or you simply do not have the time, consider engaging the services of a ghostwriter to take the outline of your article idea and turn it into legible prose.
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