Michigan Attorney and IME Battle over Law Firm Blog
Lawyers passionate about defending their clients and showcasing their work frequently document their thoughts and provide firm updates in a law firm blog. Blogging has proven to be an effective legal marketing tool, according to an article by inbound marketing...
Content Marketing: A Guide for Law Firms
Many law firms ask, what is content marketing and how will it benefit my firm? According to the Content Marketing Institute, a useful definition is: Content marketing is the marketing and business process for creating and distributing relevant and valuable...
Content Marketing: An SEO Strategy for Law Firms
Content marketing is now a driving force behind the ‘new SEO’. Since law firms have an extensive knowledge base and copious material to support it, content marketing should be front and center when building search engine optimization (SEO) strategies. Content...