The Value Equation in Law Firm Marketing

Prospective clients looking for a new law firm want to know answers to obvious law firm marketing questions like, “Who are you and what can you do for me?” How to Give your Law Firm a Competitive Edge Here are...
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The Florida Bar Issues Ethical Guidelines on Generative AI

"Florida lawyers may use generative AI (artificial intelligence) in the practice of law but must protect the confidentiality of client information, provide accurate and competent services, avoid improper billing practices, and comply with applicable restrictions on lawyer advertising." In its...
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Email Marketing Guide to Google and Yahoo! Rules

Google and Yahoo! both introduced new requirements for email senders that became effective as of February 1, 2024. These changes are intended to enhance email security and protect users from spam and phishing attacks. The email rules will impact how...
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Law Firm Marketing in February

Law firm marketing in February is an expression of love. Yes, we are talking about Valentine’s Day. Listed below are a few ways to add some spice to your marketing communications this month. Create Valentine’s Day social media posts. This...
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Article Writing Can Drive Law Firm Marketing Success

Article writing is an excellent law firm marketing strategy for many attorneys, especially if the thought of making a speech causes you to break out in a cold sweat. Getting your name in print as an author provides the equivalent...
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Website Tips for Law Firm Marketing

A professional website is one of the most important law firm marketing tools for new business development. A law firm website will work around the clock to direct qualified prospects to your website from within your local community, across the...
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Client Acquisition Tips for Attorney Marketing

Attracting new law firm clients in 2024 is a top priority for most attorneys, second only to retaining existing customers. Law firm client acquisition is our theme for this month. When looking for the best way to get new law...
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Law Firm Marketing: Turn Membership Organizations into New Business

“Courting Your Clients” via membership organizations is a valuable resource for lawyers looking to generate leads and grow their business. Here are some law firm marketing techniques that can help you leverage your membership groups to attract new clients and...
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Law Firm Marketing with LinkedIn: Common Mistakes to Avoid

Law firm marketing with LinkedIn creates a powerful platform for professional networking and business development. There are some precautions that attorneys should take to avoid potential mistakes that can diminish your reputation and credibility. Below are some common errors to...
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