Articles

Content Marketing: An SEO Strategy for Law Firms

May 21, 2015

Content marketing is now a driving force behind the ‘new SEO’. Since law firms have an extensive knowledge base and copious material to support it, content marketing should be front and center when building search engine optimization (SEO) strategies. Content marketing offers lawyers the added benefit of creating a strong “thought leadership” platform. Attorneys who […]

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Law Firm Business Models Continue to Evolve

May 5, 2015

Traditional law firms are undergoing a significant, albeit gradual, shift in their business models, according to a recent article in The Legal Intelligencer. Firms have come to the realization that the ‘one-size-fits-all’ approach of the past 20 years needs to change in this age of ubiquitous information. Both large and small firms are now finding […]

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Attorney Bio Pages: License and Admission Fact Checks

April 2, 2015

Kimberly Kitchen faces charges of forgery, unauthorized practice of law and felony records tampering recently after claiming to be a Pennsylvania attorney at BMZ Law for 10 years, even though she was not licensed. While this is an extreme case, and most attorneys are very truthful in presenting their credentials, it is not unusual for […]

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Law Firm Alert: Google Algorithm Update Planned for 4/21

March 25, 2015

Google is launching a significant update to its search engine algorithm beginning on April 21, 2015. The degree to which a website is considered to be “mobile friendly” will determine how well it ranks in organic search results after the Google algorithm change is in place. While insurance defense law firms generally do not rely […]

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Five Legal Marketing Steps to Get More Clients in 2015

February 16, 2015

Law firm managing partners in search of new clients in 2015 may find that the optimism of a New Year’s resolution is now replaced with the reality of attracting new clients. If your revenue goals are looking somewhat daunting, here are five practical steps to get you started on the path to business development. 1. […]

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Florida Bar Ban on Attorney Advertising of Past Results Struck Down

December 24, 2014

Personal injury attorneys across Florida are celebrating a recent court order related to attorney advertising guidelines. In a December 8, 2014 ruling, U.S. District Court Judge Beth Bloom concluded that it violates the First Amendment’s protection of free speech for The Florida Bar to prevent a lawyer from using past results in advertising their services […]

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Florida Bar to Study Unethical Solicitation

November 14, 2014

A Special Committee to Study the Unethical and Illegal Solicitation of Legal Business in Florida is gearing up for action, according to a report in The Florida Bar News. “Over the past few years I’ve noticed a significant increase in the complaints by Florida Bar members and the public in being contacted unethically and illegally,” […]

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DuPont GC Notes Legal Commoditization

September 20, 2014

Commoditization is taking place within some aspects of the law, according to Tom Sager, the DuPont General Counsel who recently announced that he will be joining Ballard Spahr. Small to mid-sized law firms that are able to offer more affordable pricing arrangements can benefit from commoditization, notes Sager, as well as outsourcing firms that specialize […]

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Informed Consent and Client Lists in Legal Marketing

July 16, 2014

Can a law firm list the names of its clients on a website, directory, or marketing brochure? This is a question that comes up often in law firm marketing campaigns. The answer is a qualified yes, a law firm can publish a client list, but ONLY if the law firm receives “informed consent” from each […]

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How to Win Business with Law Firm Proposals

June 25, 2014

Law firm proposals are becoming an increasingly important means of business development in today’s competitive world. A “Request for Proposal” (RFP) is the triggering event, which could be issued by a municipality, corporate general counsel, or an insurance carrier. While every law firm proposal will be different, there are several key elements that will appear […]

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